The latest commercial for Freschetta’s “Naturally Rising” pizza begins with an old Matrix shopping-riff that’s become rather old. A woman steps up to the freezer section and stands looking at case after case of pizzas. “OK. I need a better pizza. One made with only real cheese. Aaaand dough that rises naturally, with no chemical leaveners.”
The irony, of course, is in the ingredients in the pizza itself. Oh, sure, the dough rises by itself! But… what bout the rest?
Enriched Flour (Wheat Flour, Malted Barley Flour, Niacin, Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Tomatoes (Water, Tomato Paste), Low Moisture Part Skim Mozzarella Cheese (Cultured Pasteurized Part Skim Milk, Salt, Enzymes), White Cheddar Cheese (Pasteurized Milk, Cheese Cultures, Salt, Enzymes), Yeast, Provolone Cheese (Pasteurized Milk, Cheese Cultures, Salt, Enzymes), Contains 2% Or Less of Cornmeal, Parmesan Cheese (Pasteurized Cultured Part-Skim Milk, Salt, Enzymes), Vegetable Shortening (Palm Oil, Soy Lecithin, Butter Flavor), Salt, Sugar, Butter Flavored Oil With Garlic (Partially Hydrogenated Soybean Oil, Natural Garlic Flavor, Salt, Artificial Flavor, Soy Lecithin, Beta Carotene [Color], Vitamin A Palmitate), Spices, Datem, Malt (Malted Barley Flour, Wheat Flour, Dextrose), Wheat Gluten, Dextrose, Guar Gum, Garlic, Soy Lecithin, Ascorbic Acid. Contains Milk, Soy, and Wheat.
Yeah. I think I’ll stick with plain flour, water, yeast and salt. Seriously… good pizza dough only takes an hour or so of ACTUAL work (though you do need time for fermentation), and can be made ahead and frozen for later use. One fresh veggie pizza, hold the butter flavored trans fatty acid, coming up!
what is the woman’s name in that commercial
It looks to be Kimberly Irion. She’s also done ads for Wal-Mart, Dunkin’ Donuts, Applebee’s and looks to have quite a bit going on.
http://web.me.com/kimberlyirio.....lcome.html
what about the meat ingredients? The same commercial says “premium meats”….and nearly every frozen pizza (including digiorno and the old freschetta) is made with MECHANICALLY SEPARATED CHICKEN in both their pepperoni and sausage. I dont know about you but have you ever researched mechanically separated chicken? Pretty sick! So does the new freschetta actually use real pepperoni? if so, that would be a major improvement.